Your SEO Report Explained

For every product in your store we look at the same four fields. Each one plays a different role in how Google decides whether to show your product to shoppers.

If you only have some of these fields filled in already, we only analyze and rewrite the ones you use. We will never invent a meta description for a product that does not have one, because that means you chose not to use that field. Whatever fields you had set up on the day of your first report are the fields we will continue working with from then on.

On the first run, we do three things you should know about.

First, we scan your store and record which of the four fields you are actively using. From that moment on, those are the fields we work with for that store, forever. If you had only titles and descriptions filled in but no meta fields, we will analyze and improve only titles and descriptions on every future run. If you later decide to start using meta titles too, that is fine — you can tell us and we will expand the scope.

Second, because nothing has been analyzed yet, we analyze every single product in your store, in both English and Hebrew. There is no skipping on the first run. This is also why the first report takes longer than later ones.

Third, we save a snapshot of the keywords every product is currently competing for. We use this snapshot every following week to detect what changed.

From the second report onward, we only re-analyze a product if it actually needs it. A product is re-analyzed when one of three things is true:

1. The keywords people search for around that product changed meaningfully since the last run. If shoppers used to search "ceramic bowl" but are now mostly searching "stoneware bowl," that product is re-analyzed.
2. The product's current title or meta description scored below 8 out of 10 on the last report. Anything that was not already excellent gets another look every week.
3. The product is one of the 10 priority products this week (see "The Priority Updates tab" below). Priority products are always re-analyzed in full, every single run, even if nothing else changed.

Products that scored 8 or higher AND have stable keywords are marked "No change needed — keywords stable" and we move on. This is why a healthy store's weekly report keeps getting shorter and lighter over time. You should not see new suggestions for a product whose title is already working.

When the report is ready, we email you an Excel (.xlsx) workbook as an attachment. Open it in Excel, Numbers, Google Sheets, or any spreadsheet app. The workbook has four tabs:

The Priority Updates tab is where the report becomes action. The lowest-scoring products of the week (10 total, split between languages as described above) sit here side-by-side, with all the rewrites ready to go. For every product, you see:

• The current title
• Three rewritten title options
• The current description and the rewritten description
• The current meta title and the rewritten one
• The current meta description and the rewritten one
• A column called "Apply?" where you decide what to push to Shopify

The Auto-Apply dashboard is included in your subscription. From your dashboard or from the email's "Auto-Apply Changes" button you land on a page that mirrors the 10 priority products with a check-the-box interface:

• For each product's title, choose one of the three rewrites (or leave all three unchecked).
• For each product's description, tick a box if you want the new description applied.
• Same for meta title and meta description: tick to apply, leave blank to skip.

When you click "Apply N updates to Shopify," only the boxes you ticked are pushed. Everything else stays as it is. Nothing happens silently. We never apply a change to your store without you explicitly ticking it. After you apply, the changes appear in your Shopify admin within seconds, and your store's public pages reflect them in less than a minute.

A note on languages: if you sell in both English and Hebrew, we push the English changes through Shopify's Translations system (so your Hebrew defaults stay untouched) and the Hebrew changes through Shopify's main product fields (which is Shopify's default language for an Israeli store). You do not need to think about this — we route each rewrite to the right place automatically.

If your store has products in both English and Hebrew, every report analyzes both — regardless of which language you marked as your main one when you signed up. If your store has only one of the two languages, we analyze only that one (and the Priority Updates tab reflects this by listing the bottom 10 products in your single language instead of splitting 5/5). When both languages are present, here is why we always cover both rather than picking one:

1. Every Israeli Shopify store sells to both audiences, even if one is bigger than the other. Ignoring half of your potential traffic is leaving money on the table.
2. Hebrew and English keywords behave completely differently. The Hebrew word for "candle" pulls in different shopper intent than the English word "candle." You cannot translate one report into the other and get accurate SEO. Each language has its own snapshot, its own keyword research, and its own rewrites.

If a product only has content in one language (say, Hebrew but not English), we still analyze the language that exists and skip the missing one cleanly.

The biggest risk when AI writes product copy is that it invents things — features that do not exist, materials the product is not made of, names that do not belong to your store. We have eight strict rules built into our system to prevent this. We tested these rules against a real store and they produced zero hallucinations. In plain language:

1. We figure out what the product actually IS before we rewrite anything. If your description says "concrete candle in a poured vessel," the product is a candle, not a bowl, not a vase, not a vessel. The rewrites will say candle.
2. The three title options must be meaningfully different from each other AND from the current title. We will not give you three rewrites that are essentially the same suggestion in different fonts.
3. We never invent features. If your description does not say the product has a lid, the rewrites will not mention a lid. If it does not say it has handles, the rewrites will not mention handles.
4. We drop unverified claims from the existing title. If your current title says "with lid" but your description does not confirm it has a lid, we remove "with lid" from the rewrites rather than copying a possibly-wrong claim forward.
5. Google search trends do not justify inventing features. Even if shoppers are searching for "concrete box with lid," we will not turn YOUR concrete box into one with a lid in the rewrites unless your description confirms it.
6. We never inject personal names, brand names, or designer names that are not already in your source content.
7. We never project a use case that is not in your source. We will not add "perfect gift" or "for weddings" or "for women" unless your description explicitly markets the product that way.
8. The rewritten descriptions follow all the same rules as the rewritten titles. Same accuracy bar.

In practice this means: the rewrites will read exactly like your product, told with sharper SEO discipline.

A weekly SEO report is most useful when you treat it as a habit, not a one-time fix. SEO works on a slow cumulative curve — fixing one product makes that product slightly more visible, fixing 50 over 10 weeks compounds into a meaningfully more discoverable store. Open the report, look at the Priority Updates tab first, apply or copy the ones you agree with, and trust the rest to wait its turn.

If anything in the report ever does not match what is actually in your store, tell us — that is exactly the kind of feedback that keeps the system honest.

Questions before signing up?
Email contact@simplyautomated.co — a human will reply.